CCPA

The California Consumer Privacy Act Protects Consumer Information For Any Interactions and Transactions Performed in California.

Privacy Matters

Privacy
Regulations

Like New York, California is one of the more strict states when it comes to documentation and cybersecurity compliance for consumer data protection.

The CCPA covers a consumer with their rights to perform several acts in an effort to further control and protect their data.

Mailing list

When providing your email, physical address, and even phone number for text massages, consumers are given the rights and opportunity to opt-in or later on opt-out. This provides or eliminates the privilege of the company from corresponding with the consumer at any point.

Do not call list

No matter how a consumer number was obtained, they have the right to remove themselves from the call list for solicitations. This is not a feature than can be used for medical correspondence or financial obligations such as collection agencies.

Unsubscribe

When the emails and text messages are no longer wanted or no longer provide value to a consumer, even if they opted in to the service previously, they can unsubscribe or opt out at any time.

Website cookies

This has recently become a more stringent requirement to notify consumers that information is being collected as they visit a website. While they are not required to click accept for access to the website to continue, if they decline, the information obtained through their IP address should not be collected.

Double-opt-in features

Another great trend to prevent bulk email lists and selling of consumer information, many systems require a double-opt-in feature before allowing correspondence through mailing lists.

The CCPA allows consumers to have control over their data, what is collected, how it is used, and the ability to opt-out of sales, services and correspondence. The act even goes so far as to allow deletion of certain data and prevent discrimination in a consumers’ rights to access or change their data. .

The CCPA allows consumers to have control over their data, what is collected, how it is used, and the ability to opt-out of sales, services and correspondence. The act even goes so far as to allow deletion of certain data and prevent discrimination in a consumers’ rights to access or change their data. .

The CCPA allows consumers to have control over their data, what is collected, how it is used, and the ability to opt-out of sales, services and correspondence. The act even goes so far as to allow deletion of certain data and prevent discrimination in a consumers’ rights to access or change their data. .